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Digital Marketing Services
Search Engine
Optimization Team
Content &
Copy Writing Team
Website Design
& Development Team
Pay-Per Click
Management Team
Social Media
Management Team
Graphic Design Team
Videography Services
Admissions
Process Experience
Potential Family
Funnel Optimization
Customer Service
Harness the Power of Digital Marketing for Your School
In today's technology-driven world, digital marketing is essential for school success. A well-rounded digital strategy can significantly boost your school's reach and visibility within your vibrant communities.
Build an Engaging School Website
Your website is your school's digital front door. To make a strong first impression:
- Design an engaging, informative, and easy-to-navigate site.
- Incorporate compelling visuals, student and parent testimonials, and a user-friendly admissions process.
- Ensure your site is mobile-responsive, loads quickly, and is accessible to all users.
- Provide up-to-date information on curriculum, staff, extracurricular activities, and student life.
- Highlight your school's unique strengths, such as innovative programs or high test scores.
- Regularly update your site with news, events, and success stories.
Optimize for Search Engines
To attract prospective families, your school needs to be easily discoverable online.
- Partner with a professional digital marketing agency that understands the challenges in the education sector.
- Identify the keywords and phrases your ideal families are searching for.
- Optimize your site for relevant search terms to improve rankings and attract qualified traffic.
- Understand your target audience's online behavior and information-seeking habits.
Create Engaging
Content
Compelling content goes beyond text alone.
- Incorporate high-quality images, infographics, and videos that showcase your school.
- Use engaging video content, such as virtual tours or student interviews, to bring your school's story to life.
- Regularly publish blog posts, news articles, and social media updates to keep your school top-of-mind.
- Share student and faculty accomplishments, school events, and valuable resources for parents.
- Consider creating a podcast or video series addressing educational topics or highlighting your school's unique approach.
Use platforms like Facebook, Instagram, Threads, X (formerly Twitter), and YouTube for regular school life updates. Promote upcoming events, share student accomplishments, and celebrate your school community's diversity.
Schedule Your Free School Digital Marketing Strategy Session Today!
The Essence of Building a Robust School Brand
School marketing isn’t only about bringing in new students and establishing a distinct personality. This builds trust and loyalty with current families.
Defining Core Values
What beliefs are at the heart of your teaching? Are you dedicated to fostering critical thinking, nurturing creative potential, promoting diversity, and celebrating each student's individuality? You establish a cohesive and recognizable brand by clearly articulating and incorporating these values into everything. This includes everything from your mission statement and school slogans to event promotions and communication styles.
Parents appreciate seeing their personal values reflected in their child's educational journey, so ensuring alignment with their ideals will resonate powerfully within the community.
Leveraging School Events and Activities for Enhanced Community Engagement
Well-planned school events aren't just fun social gatherings. They're effective tools that bring school marketing into the real world. These events forge bonds and create memorable experiences that draw people in and leave a positive impression. Events can include Open House days, holiday bazaars, student performances, sporting events, or fundraisers for local charities. Make these happenings welcoming and promote them online and with vibrant flyers.
Showcase your welcoming atmosphere. Incorporate captivating pictures and video snippets of past successful gatherings into your marketing materials.
Foster Community Engagement
Building strong connections with your school community is essential for long-term success.
- Use digital channels to keep parents, students, and staff informed and engaged.
- Share school news, events, and updates through email newsletters, social media, and your website.
- Encourage interaction by asking for feedback, creating polls, or hosting Q&A sessions online.
- Celebrate student and teacher achievements, share event photos/videos, and highlight community partnerships.
- Host in-person events like open houses and student performances to bring people together
- Promote events through digital channels to maximize attendance and engagement.
- Partner with local schools, businesses, and organizations to expand your reach and impact.
Transform Your School Marketing in With a Tailored Digital Marketing Approach
At Cube Creative Design, we specialize in helping schools like yours thrive in a competitive market through innovative digital marketing solutions. Our team of experienced marketers will work closely with you to develop and execute a customized online strategy that reflects your unique strengths and goals.
Here's what you can expect when you partner with us:
- A comprehensive digital audience analysis to ensure your online marketing resonates with families.
- A website audit, optimization, and ongoing management to improve your search engine rankings, user experience, and conversion rates.
- Full-service social media marketing to build engaging communities, amplify your school's brand, and drive meaningful interactions.
- Targeted online advertising campaign creation and management to reach prospective students and parents where they spend time online.
- Strategic email marketing campaign development and execution to nurture leads and keep current families informed and engaged.
- Compelling content marketing creation and distribution to showcase your school's unique value and establish thought leadership.
- In-depth web analytics tracking and reporting to measure your digital success and continually optimize your strategy.
Ready to take your school's online presence to new heights? Contact us today to schedule a free digital marketing strategy session. We can create and implement a powerful plan to help your school become the top choice for families seeking an exceptional educational experience.
Schedule Your Free School Digital Marketing Strategy Session Today!
Case Study: Crenshaw Academy
Education requires a different approach from traditional businesses, but is similar enough to use the same techniques to attract traffic, walk "leads" down a conversion path, and close the "sale" on the school.
Frequently Asked Questions (FAQs)
What Sets Cube Creative Apart From Other Companies?
Cube Creative Design is a small company focused on BIG results. We've been in business since 2005 and specialize in private school marketing in local markets. We partner with each school to provide a website that converts web traffic into family leads. We work with you directly to craft the best digital marketing strategy to find your ideal parents and students and turn them into school families.
Why Education Marketing?
Our founder Adam Bennett grew up in a private school in North Carolina and quickly saw a need for better online marketing for the private school sector. Private K-12 schools generally need more help crafting an effective marketing strategy that is affordable for the school not only to survive but grow.
We Already Have a Website - Can You Use It?
Yes! But, let us evaluate your current website to see if it has been built on a good foundation and can convert well. Your website is the most important tool in your digital presence and should put your "best foot forward."
Is Our Custom Content Our Property?
Yes! Everything we write for you is your property. We custom-write blogs and graphic landing pages for your school and will be a part of your website do use as you please.
Can we use the CRM for other uses other than admissions?
Yes! HubSpot CRM is a great tool and we can help customize the tool to work for admissions and other lists of people you may want to market to.
What Is the Benefit of Using Localized Landing Pages?
Digital Content marketing IS marketing in 2024. If you aren’t found on Google for what people are searching for, no other marketing matters. Localized geographic pages are where the bulk of the SEO work takes place. This links the keyword phrases parents in your area are searching for and ties those keywords to your area, neighborhoods, and what your school is about. This content is what Google uses to rank you higher for each specific phrase people are searching for. We research these phrases and compare them with competing schools.
Does Cube Provide a Guaranteed Uptime for Our Website?
Our hosting has a 99.9% uptime.
How Long Does It Take to Start Services?
New Website: ~8 Weeks
Content Plan: ~3 Weeks
CRM Integration: ~1 Week
Social Media Plan: ~2 Weeks
Is Our Website Our Property?
Yes! Everything we build for you, including the website and any content, is your property. We build our websites on an open platform that is not proprietary. We provide training and a knowledge base so you can continue using your site even if our contract ends. We can continue to host and maintain for a fee or you may move the site to another provider.
Do You Keep Our Data Safe?
Cube Creative doesn’t store or use your data or market to anyone in your CRM. HubSpot CRM keeps your data private. More info here.
Do You Offer Packages for Multiple Schools?
Yes. We can work with one or multiple schools and offer discounts for growing school systems, regardless of the market they serve.
Do You Help with Employee Recruitment or Donor Management?
No. Our marketing focus is on building your brand and message for incoming new families.
Plans and Pricing
Compare to the cost of enrolling one student
One-year initial term, then month-to-month.
You own everything we build, no platform lock-in, no exit fees.
Foundation
$1,500/month
or $16,200/ year with annual payment
For schools ready to grow enrollment.
Ideal for 100-300 students.
- Website Design, Hosting, & Maintenance
- Search Engine Optimization (SEO)
- Local Competitor Analysis
- 12-month Content Plan
- 48 Pieces of Content (Optimized Blog Posts and Localized Geographic Landing Pages)
- 6-8 Social Media Posts per Month (Facebook, Instagram, LinkedIn)
- Local Business Listing Service Maintenance with Google Business Profile Management and weekly posting
- HubSpot Free Customer Relationship Manager (CRM)
- Google Ads Management (ad budget not included)
- Monthly Reporting (SEM Rush, Clarity & Google Analytics)
Momentum
$2,400/month
or $25,920/ year with annual payment
For schools, accelerating enrollment growth.
Ideal for 300-600 students.
Everything in Foundation, with:
- 60 Pieces of Content (Optimized Blog Posts and Localized Geographic Landing Pages)
- 10-12 Social Media Posts per Month (Facebook, Instagram, LinkedIn)
- Review Generation Campaigns for Niche and GreatSchools
- HubSpot Professional Sales CRM (1 Seat)
Premier
$4,000/month
or $43,200/ year with annual payment
Full-service partnership for established schools.
Ideal for 600+ students or multiple programs.
Everything in Momentum, with:
- 96 Pieces of Content (Optimized Blog Posts and Localized Geographic Landing Pages)
- HubSpot Professional Sales and CRM (2 Seats)
- 1 Produced Video per year (2-4 minutes)
- Priority Support
- Quarterly Strategy Session
Custom Package
Let's Figure It Out
- Website Design, Hosting, and Maintenance
- Search Engine Optimization (SEO)
- 12-month Content Plan with Optimized Blog Posts and Localized Geographic Landing Pages
- Local Competitor Analysis
- Local Business Listing Service Maintenance with Google Business Profile Management and AI automated Posting
- Custom Social Media Posts (Facebook, Instagram, LinkedIn)
- Vista Social Management Software
- HubSpot Free Customer Relationship Manager (CRM)
- Monthly Reporting (SEMRush, Clarity, and Google Analytics)
- Birdeye Reputation Management Software
- Google Ads Management (ad budget not included)
- Produced Video(s) (2-4 minutes)
- Hubspot Customer Relationship Manager (CRM)
- LeadCapture Intelligence with AI Salesperson
- Priority Support
- Quarterly Strategy Session
- More based on your business needs
A Word From Some of Our Satisfied Schools:
Cube Creative transformed our admissions process to answer parent questions before they asked.
Along with a new website designed for new potential families and increased site traffic, we recorded a 15% increase in students in the first year.
– Emmanuel Lutheran School, Asheville, NC
Private School Case Studies
Established Private K-12 School
Doubled Enrollment in Two Years!
Study Timeframe: 4 Years
Education requires a different approach from traditional businesses but is similar enough to use the same techniques to attract traffic, walk "leads" down a conversion path, and close the "sale" on the school. This is called the admissions process, and we are able to implement a system that brings in more potential family information for the school to help sell. By bringing in more qualified traffic to the website, offering as many answers as possible about the school, and offering an easy way to book a school tour, families have an easier onramp into a school's admissions process.
Natural Keyword Ranking
Before Cube SEO: 357 Ranking Keywords (5 top 10)
4 Years into SEO Campaign: 667 Keywords (47 top 10)
Web Site Organic Traffic
Before Cube SEO: 253 Monthly visitors
4 Years into SEO Campaign: 1,100 Monthly visitors
From the Client:
"The team at Cube Creative transformed our online admissions system, created a website that is found online by potential parents, and helped us retain and sign up more families than ever before with traditional marketing like TV ads, billboards, and costly postcards that are hard to track. Thank you for a well-thought-out marketing strategy that changes with us as our admissions needs change."
New Local Private School
10-Month Extreme Growth
Study Timeframe: 10 Months
Natural Keyword Ranking
10 Months into SEO Campaign: 199 Keywords (19 top 10)
Web Site Organic Traffic
10 Months into SEO Campaign: 487 Monthly visitors
Online Private School
2-year Long-Term Growth
Study Timeframe: 2 years
Natural Keyword Ranking
Before Cube SEO: 87 Ranking Keywords (17 top 10)
Two Years into SEO Campaign: 419 Keywords (55 top 10)
Web Site Organic Traffic
Before Cube SEO: 280 Monthly visitors
Two Years into SEO Campaign: 643 Monthly visitors
