Full name, validated email address, phone number, and complete street address. Everything you need to make contact. No more guessing who visited your site or waiting days for them to fill out a form. The moment someone browses your pest control services, you'll have their complete contact information delivered to your dashboard. This includes their mailing address for direct mail follow-up campaigns, their phone number for immediate outreach, and their email for automated nurture sequences. You'll know exactly who's interested in your services before your competitors even know they exist.
Homeowner status, property type (residential/commercial), estimated property value, and lot size to help qualify and price jobs. Understanding the property details helps you tailor your pitch and pricing strategy. Is this a small residential lot or a large commercial property? What's the estimated home value—are they a budget-conscious homeowner or a premium customer? This intelligence lets you route leads to the right team member, prepare accurate estimates before the first call, and qualify opportunities faster. You'll know if they own or rent, the square footage of their property, and even the year their home was built—all crucial details for scoping pest control services and pricing jobs accurately.
Exact pages viewed, time spent on each service, whether they checked pricing, and which specific pest problems they researched. This behavioral data is gold for your sales team. Did they spend five minutes reading about termite treatments? Did they check your bed bug extermination pricing three times? Did they compare your mosquito control packages? You'll see their complete browsing journey—which services they researched, how long they spent on each page, whether they viewed your service area map, and if they downloaded any PDFs or resources. This tells you exactly what problem they're trying to solve and how serious they are about hiring a pest control company. Your sales team can reference specific services they researched when making contact, dramatically increasing conversion rates.
For commercial visitors: company name, industry, employee count, decision-maker title, estimated revenue, and number of locations. When a business visits your commercial pest control pages, you'll receive detailed company intelligence that helps you close high-value contracts. Know the company name, their industry vertical (restaurants, healthcare, warehouses, retail), approximate employee count, estimated annual revenue, and how many locations they operate. You'll also identify the decision-maker's title—is it a property manager, facilities director, or business owner? This data lets your commercial sales team craft customized proposals that address industry-specific pest challenges and price appropriately for company size. You can research the company before making contact and demonstrate industry expertise when you call.
See which Google ads worked, which organic keywords brought them in, or if they came from a review site or social media. Understanding where your leads come from helps you optimize your marketing budget and improve your pitch. Did they click your Google Ad for "emergency bed bug treatment"? Did they find you through organic search for "pet-safe pest control"? Did they come from a Facebook post or a review on Yelp? Knowing the traffic source tells you what problem they're trying to solve and how they found you. You can reference this in your outreach—"I see you were searching for eco-friendly pest control options"—and you can track which marketing channels deliver the highest-quality leads, allowing you to double down on what works and cut what doesn't.
Income range, age bracket, and neighborhood details to help prioritize leads and customize your sales approach. Not all leads are created equal. Demographic data helps you prioritize high-value opportunities and personalize your sales approach. You'll see estimated household income ranges, age brackets, neighborhood characteristics, and even lifestyle indicators. Is this a millennial homeowner in an up-and-coming neighborhood or a retiree in an affluent community? Are they in a neighborhood with high termite activity or a rural area with rodent issues? This context helps you customize your messaging, prioritize premium service packages for high-income leads, offer flexible payment options to budget-conscious customers, and tailor your pitch to resonate with different age groups and lifestyles.
