Pest Control Marketing That Actually Works Podcast
If your only contact option is "call us," you're losing 30-40% of your leads. A growing percentage of potential customers—especially younger homeowners—actively avoid picking up the phone. They want to text, chat, or book online.
If you're running paid advertising without dedicated landing pages, you're lighting money on fire. Sending $5,000 in monthly ad spend to your homepage converts at 2%—that's 100 leads. Send that same traffic to dedicated landing pages and convert at 5%—that's 250 leads. Same budget, 2.5 times more leads.
If you're waiting until March to start your spring marketing, you've already lost. Your competitors started in January, and by the time spring shows up on the calendar, they've captured the early bookings and the mental real estate of your potential customers.
Email marketing delivers $36 back for every dollar spent. That's the highest ROI of any marketing channel. Yet most pest control companies send zero marketing emails to their customers.
Social media is one of the most misunderstood marketing channels for pest control companies. Most operators either ignore it completely or waste hours posting content that generates zero leads.
Referrals got you to $500K. But they won't get you to $2M. In this episode, Adam Bennett, Elisabeth Pallante, and Chad Treadway explain why the same word-of-mouth strategy that built your pest control business is now holding it back.
Most pest control companies waste time creating content nobody reads. Blog posts about "fun facts about termites" and "interesting ant behaviors" don't generate leads. They generate crickets.
Is door-to-door dead in 2026, or is it still a viable way to grow your pest control business? The answer depends on your market, your margins, and your goals.
In this episode, Adam, Elisabeth, and Chad break down the real math behind door-to-door sales. You'll learn exactly what it costs to acquire a customer through door knocking, which conversion rates make it profitable, and when the economics just don't work.
Your Google Business Profile might be the most powerful free marketing tool you're not using. When homeowners search "pest control near me," Google shows three local businesses at the very top of the results—the local 3-pack. Those three listings get 93% of the clicks. If you're not there, you're invisible.